A MARRIAGE BETWEEN QUALITY AND CREATIVITY
Camillatex, founded in 1962 by Gianfranco Benvenuti, is a leader in the production of fabrics for home linen since more than 50 years. Characterized by a production of fabrics completely made in natural fibers, 100% cotton and 100% linen, Camillatex carved out for itself a specific placement into the textiles for home linen market, more in detail that of the bedlinen one. Distinguishing itself for both the high quality of its products and the excellence of its service, Camillatex has become one of the main suppliers of many famous Italian and international brand names, over the years.
In 1997 the second generation, in the person of Mr. Paolo Benvenuti, took the reins of the company and carried on with the family tradition, strengthening the Camillatex products presence into the market. He aligned them more and more carefully to the new demands of the clientele, granting to both brand and company a position, within the landscape of textiles for home linen, always up-to-dated, fresh and interesting.
The company decision to use the best cotton qualities “long staples” and the most refined types of linen, grants to Camillatex fabric production an incomparable characterization.
Sateens and percales in pure cotton, in a range from 200 to 1000 TC are “evergreens” of our range. They are offered to the clientele as stock service and represent a product portfolio able to satisfy the most demanding customers.
Same level of importance is given to the production of fabrics in pure linen, a flagship into company production, which includes a very complete range of fabrics in different widths and weights, that is able to fill all the market needs. A really wide selection that complies the requirements of both table and bed linen, where, specifically, “Sport Lino” with vintage effect (110 gr/sqm) has become an undeniable evergreen for those who wants to wear the bed of new modern freshness.
To these product lines, some fancy fabric collections, following the most trendy directions, are seasonally added: jacquards, rotary prints and the more and more appreciated range of digitally printed sateen and percale. With the aim to reach also the more refined clientele, that has the “contamination free” products as backbone of their production, Camillatex thought a products line made by organic fabrics, that in 2008 achieved the GOTS certification, joining deservedly the chain of the excellent organic products.
The camillatex production, hereafter summarized in an effective diagram, is always in evolution and ready to enrich itself of new facets:
Anyway, it is the investment of Camillatex in the development of ready-made bedlinen what is enhancing the future of a new perspective.
Since the beginning, Camillatex always offered, beside the core business represented by the production of fabrics, a manufacture service of ready-made bedlinen and Private Labels dedicated to the most important companies existing on the market. The second generation of the company further increased this sector since the beginning. Through the purchase of NK Home, the home linen division of “Niggler & Kuepfer”, Camillatex put into effect the project it feels as strategic for the future: the development of ready-made products “made in Camillatex”. It created the brand “Ennekappa”, which became the company branch for the ready-made products, mainly addressed to the Italian market.
Among the most significant collections of Ennekappa brand we can find “Armonie” with its declension of the vintage linen, “Satin Lux” which conveys the refinement and the wealth of the sateen in its most sophisticated thread counts and finally the freshness of the products belonging to the “NK Color” line, in a really broad selection of colors, sold as open stock, and perfectly matching with all the collections of the range. New entry, the line dedicated to the digital prints on sateen 300 TC and percale 200 TC, in 100 % cotton, which gives a decisive touch of color to the wide products range for the bed offered by Camillatex.
Beside the “Ennekappa” project, the long-standing production service of Private Labels, mainly addressed to the international customers who want to create their own range of bespoken products, dictating look and style, became stronger over the years. For this purpose Camillatex created the “Benvenuti” collection. An irreplaceable tool to develop the most sophisticated and up-to-date projects, customizing them and producing collections having different designs and price levels, always using Camillatex fabrics, which are a synonym of unquestionable quality and a well recognized passport in the world of home textiles.
Further essential ingredient, that is at the base of the achievement of superb and unique results, is the helpfulness of Camillatex staff to work in very close contact with customers, as well as in their flexibility to always look for new solutions.
The synergy between finished products and fabrics represents one of the driving force of the company. Camillatex, inspired by the demands coming from the market of finished bedlinen products, takes the sparks to improve the existing fabric range, in order to meet the specific needs of the different market realities and the taste constantly developing. On the other hand, the research and development of new fabrics, wisely measuring out dyeing and finishing, give the inspiration to design new collections of ready-made bedlinen, which can be the best interpretation of the intrinsic characteristics of the fabrics themselves, connoting the finished products with a special distinctiveness.
The commitment of Camillatex is not only in terms of research and development of the product, unavoidable starting point for a company that wants to be up with the times and the market, but also and especially in terms of re-organization and enhancement of the service, which has by now become an indissoluble element from the product.
The decision to relocate the logistic department, the standardization of the roll and cut sizes, the optimization of the back office procedures grant a daily time frame to fulfil the clients requests and 48/72 hours to ship out the orders in stock to all worldwide destinations. The Customer service, constantly updated about the changes of the worldwide Custom rules and the shipment operations in all countries, offers an efficient support to the clientele. Moreover, by moving in September 2014 in the new head office in Via Camperio, 9 in Milan, in an old building facing the Sforzesco Castle, Camillatex wanted to add a window opened to the public, where it is possible to personally check its products and is reality.
Camillatex during the last years, feeling stronger of this new organizational structure and its product, engaged a new commercial challenge. Beside the consolidation and the development of its historical markets like the Italian, the American and those of the main countries of the Eurozone, it is also more and more focusing on the advancement of new international markets, where to convey all its potentialities in the best way.